Strong National Museum of Play - Rebranding

This is a hypothetical branding project. All images/mockups belong to their respective owners.

 Below is the process deck for further research and information.

Why is the Rebrand needed?

Lack of Clarity in Collaterals / No Visual Hierarchy / No Clarity of Information

what defined the rebrand was

fun. x learning.

inspired from the

FEELING OF JOY &
THE BUTTERFLY GARDEN.

at the intersection of

FUN & LEARNING.

Brand Extensions

Here are a few selected brand extensions for the Strong National Museum of Play.